Campaign focused on the summer mindset of moms, capturing the essence of summer break, fun, relaxation, family time, and vacations. Leveraging micro themes like eratic weather, and summer travel , aiming to connect with moms on every front. Through engaging social media content, personalized email campaigns, and influencer collaborations, showcase our easy summer style in real-life scenarios. In-store, we create vibrant displays, host summer-themed events, and offer promotions to provide moms with versatile and stylish solutions for memorable summer. By aligning our campaign with the summer mindset of moms, we made Carter’s the go-to brand for summer essentials.
KEY METRICS
- Social Media Engagement: +31%
- Email Open Rate: +5.8%
- In-Store Foot Traffic: +22%
- Sales Increase: +26%
