Our Q2 360 Back to School campaign focused on the summer mindset of moms, capturing the essence of summer break, fun, relaxation, family time, and vacations. Leveraging micro themes like erratic weather and summer travel, we aimed to connect with moms on every front. Through engaging social media content, personalized email campaigns, and influencer collaborations, we showcased our easy summer styles in real-life scenarios. In-store, we created vibrant displays, hosted summer-themed events, and offered promotions to provide moms with versatile and stylish solutions for a memorable summer.
KEY METRICS
- Social Media Engagement: +25%
- Email Open Rate: +20%
- In-Store Foot Traffic: +15%
- Sales Increase: +10%