360 Back-to-School campaign was designed to meet moms where they are during one of the most pivotal times of the year: the transition from summer to school. knowing this season is about more than just shopping—it’s about setting families up for success with ease, functionality, and style. By focusing on themes like school readiness, practical fashion, and the excitement of new beginnings, we built a campaign that speaks directly to the needs of busy moms.

Through engaging social media, personalized emails, influencer collaborations, and in-store experiences, we showcased our "Best in Class" styles in ways that feel real, relatable, and inspiring. From dynamic displays to special promotions, every touchpoint was crafted to make back-to-school shopping effortless and enjoyable. This campaign reinforces Carter’s as the trusted partner for school essentials, combining practicality with style to support moms and kids alike.